Why – INCENDANT (Pronounced: in sen’. duhnt)
Incendant is the third-person plural present active subjunctive of incendō
Incendō is a Latin verb meaning set on fire or bring to light
Subjunctive is the verb form associated with what is hoped for or imagined.
Latin is the classic language of medicine.
Third person is the most traditional form for academic writing.
Incendant: We hope to bring patients into the light of understanding health issues.